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How to Create Your First Deal

This guide provides step-by-step instructions for issuers on how to create a new investment deal on the WhiteLabel Community Deals Platform.

Table of Contents​

  1. Overview
  2. Prerequisites
  3. Accessing the Deal Creation Interface
  4. Step 1: Select Asset Type
  5. Step 2: Enter Basic Information
  6. Step 3: Configure Token Details
  7. Step 4: Select Issuer Entity
  8. Step 5: Set Regulatory Requirements
  9. Step 6: Configure Offering Documentation
  10. Step 7: Define Sale Parameters
  11. Step 8: Set Payment Methods
  12. Step 9: Define Key Terms
  13. Step 10: Upload Media and Documents
  14. Step 11: Add FAQs
  15. Step 12: Review and Submit
  16. Managing Draft Deals
  17. Best Practices
  18. Troubleshooting

Overview​

Creating a deal on the WhiteLabel Community Deals Platform allows you to raise funds for your project by offering tokens or other investment opportunities to potential investors. The platform guides you through a comprehensive step-by-step process to ensure all necessary information is collected and regulatory requirements are met.

Prerequisites​

Before you begin creating a deal, ensure you have:

  • Set up your issuer profile with complete information
  • Created at least one legal entity for issuing the deal
  • Prepared basic deal information (title, description, timeline)
  • Determined the asset type for your offering
  • Prepared necessary documentation (optional but recommended)
  • Gathered media assets for your deal presentation (optional)

Accessing the Deal Creation Interface​

  1. Log in to your account and navigate to the Issuer Portal.

  2. Click on the "Create Deal" button in the top-right corner of the My Deals page or in the left sidebar.

  3. The deal creation wizard will open, displaying a multi-step process with progress indicators at the top.

Step 1: Select Asset Type​

The first step is to choose the type of asset you're offering:

  1. Review the available asset types:

    • Token: Token-based investment opportunities
    • Equity: Equity in private companies or startups
    • Real Estate: Real estate investment opportunities
    • Physical Asset: Tokenized physical assets like gold, gems, or collectibles
    • Debt: Debt-based investment instruments
    • SPV: Special Purpose Vehicle investments
    • Other: Other investment types

  2. Click on the asset type that best matches your offering. For this guide, we'll focus on creating a token-based deal.

  3. Click "Next" to proceed to the next step.

Step 2: Enter Basic Information​

Provide essential information about your deal:

  1. Deal Identity:

    • Deal Title: Enter a clear, concise title for your deal
    • Description: Write a detailed description of your offering using the rich text editor
    • Deal Logo: Upload a logo (PNG, JPG) with a 1:1 aspect ratio
    • Cover Image: Upload a cover image (JPG, PNG) with a 16:9 aspect ratio

  2. Deal Roadmap:

    • Testing the Waters (TTW) Phase (Optional): Toggle on if you want a preliminary phase to gauge investor interest
      • Set TTW Start Date and End Date
    • Sale Phase (Required): The active period when investors can participate
      • Set Sale Start Date and End Date
      • Toggle "Require approval to participate" if you want to manually approve investors

  3. Click "Next" to proceed to the token configuration step.

Step 3: Configure Token Details​

If you selected "Token" as your asset type, you'll need to configure the token details:

  1. Select Token Option:

    • Use Existing Token: Select if you already have a token created
    • Create New Token: Select to define and deploy a new token for this deal

  2. If creating a new token, configure:

    • Token Name: Enter the full name of your token
    • Token Symbol: Enter a short symbol (typically 3-5 characters)
    • Blockchain Network: Select the blockchain network for deployment
    • Token Purpose: Select what the token represents (ownership rights, profit participation, voting rights, etc.)

  3. Click "Next" to proceed to the issuer selection step.

Step 4: Select Issuer Entity​

Connect your deal with the legal entity responsible for the offering:

  1. Select Legal Entity:

    • Choose from your existing legal entities in the dropdown
    • Or click "Create New Entity" to add a new legal entity

  2. Review entity details to ensure you've selected the correct entity.

  3. Click "Next" to proceed to the regulatory requirements step.

Step 5: Set Regulatory Requirements​

Configure the regulatory framework and investor eligibility criteria:

  1. Regulatory Requirements:

    • Regulatory Filing Type: Select all applicable regulations for your offering
      • Regulation D 506(b)
      • Regulation D 506(c)
      • Regulation A+
      • Regulation S
      • Regulation Crowdfunding
      • Other

  2. Investor Accreditation & Eligibility:

    • Require Accredited Investors Only: Toggle on if limited to accredited investors
    • KYC Required: Toggle on to require Know Your Customer verification
    • AML Required: Toggle on to require Anti-Money Laundering verification
    • Custom Eligibility Restrictions: Enter any additional requirements
    • E-Signature Confirmation: Toggle on to use the platform's e-signature capabilities

  3. Click "Next" to proceed to the offering documentation step.

Step 6: Configure Offering Documentation​

Set up the legal documentation for your offering:

  1. Offering Memorandum:

    • Select "Use system template" (recommended) or upload your own
    • The system will generate an Offering Memorandum using data from previous steps

  2. Subscription Agreement:

    • Select "Use system template" (recommended) or upload your own
    • The system will generate a Subscription Agreement using data from previous steps

  3. Other Legal Documents (Optional):

    • Click "Add Document" to upload additional legal attachments

  4. Refund & Cancellation Policy:

    • Review the default policies:
      • Soft Cap Not Met: Automatic cancellation and refund if minimum raise not achieved
      • Issuer-Initiated Cancellation: Option for issuer to cancel before closing

  5. Click "Next" to proceed to the sale parameters step.

Step 7: Define Sale Parameters​

Configure the financial parameters for your token sale:

  1. Investment Parameters:

    • Treasury Address: Enter the wallet address that will receive funds
    • Minimum Investment: Set the minimum amount an investor can contribute
    • Maximum Investment (Optional): Set the maximum amount per investor

  2. Funding Targets:

    • Enable Soft Cap: Toggle on to set a minimum funding threshold
    • Target Raise: Enter your funding goal

  3. Token Sale Details:

    • Price Per Token: Set the price for each token
    • Tokens To Be Sold: Enter the number of tokens available for sale
    • Free Mint Tokens: Additional tokens minted to the treasury for team allocation, etc.

  4. Lockups & Vesting (Optional):

    • Toggle "Enable Lockup & Vesting" to restrict token transfers until conditions are met

  5. Click "Next" to proceed to the payment methods step.

Step 8: Set Payment Methods​

Configure how investors can pay for your offering:

  1. Cryptocurrency Payments:

    • USD Coin (USDC): Required and automatically enabled
    • Other cryptocurrencies may be available in the future

  2. Fiat Payments:

    • Toggle "Accept Fiat Payments" to allow traditional currency methods
    • Select available payment channels (ACH Transfer, Wire Transfer)
    • Enter bank account details for receiving fiat payments

  3. Click "Next" to proceed to the key terms step.

Step 9: Define Key Terms​

Add important terms and conditions for your offering:

  1. Click "Add Term" to create a new term.

  2. For each term, provide:

    • Term Name: Name of the term (e.g., Minimum Investment)
    • Value: The specific value or description
    • Category: Select a category (Financial, Legal, etc.)
    • Explanation: Provide additional context for investors
    • Highlight Term: Toggle on to emphasize important terms

  3. Click "Load Presets" to use common term templates.

  4. Click "Next" to proceed to the media upload step.

Step 10: Upload Media and Documents​

Add promotional materials and supporting documents:

  1. Documents:

    • Click "Add Document" to upload pitch decks, whitepapers, reports, etc.
    • For each document, provide:
      • Document Name
      • Description (Optional)
      • Upload the file

  2. Media Gallery:

    • Click "Add Media" to upload promotional images and videos
    • For each media item, provide:
      • Title
      • Description (Optional)
      • Media Type (Image or Video)
      • Upload the file

  3. Click "Next" to proceed to the FAQ step.

Step 11: Add FAQs​

Create a list of frequently asked questions to help potential investors:

  1. Click "Add FAQ" to create a new question and answer pair.

  2. For each FAQ, provide:

    • The question
    • A detailed answer

  3. Click "Add from Presets" to use common FAQ templates.

  4. Preview how your FAQs will appear to investors.

  5. Click "Next" to proceed to the review step.

Step 12: Review and Submit​

Review all deal information before submitting:

  1. Check each section of your deal for accuracy and completeness:

    • Asset Type
    • Basic Information
    • Token Details
    • Issuer Entity
    • Regulatory Requirements
    • Offering Documentation
    • Sale Parameters
    • Payment Methods
    • Key Terms
    • Media and Documents
    • FAQs

  2. Click "Edit" next to any section that needs changes.

  3. Choose your submission option:

    • Save as Draft: Save your progress to continue later
    • Submit Deal for Review: Send the deal for platform review and approval

  4. After submission, your deal will enter the review process before becoming visible to investors.

Managing Draft Deals​

If you saved your deal as a draft:

  1. Access your draft deals from the "My Deals" page.

  2. Filter by "Draft" status to see all your draft deals.

  3. Click on a draft deal to continue editing.

  4. Submit when ready for platform review.

Best Practices​

To create an effective and successful deal:

  1. Be thorough and transparent:

    • Provide comprehensive information about your offering
    • Clearly explain risks and potential returns
    • Use plain language that investors can understand

  2. Prepare professional materials:

    • Create a compelling pitch deck
    • Use high-quality images for your deal logo and cover
    • Proofread all content for errors

  3. Set realistic parameters:

    • Choose appropriate minimum investment amounts
    • Set reasonable funding targets
    • Define a realistic timeline for your sale

  4. Leverage platform templates:

    • Use system templates for legal documents when possible
    • Utilize preset terms and FAQs as starting points
    • Follow platform recommendations for document structure

  5. Consider investor perspective:

    • Anticipate questions and address them in FAQs
    • Highlight key benefits and unique selling points
    • Make it easy for investors to understand your value proposition

Troubleshooting​

Common Issues During Deal Creation​

IssueSolution
Unable to proceed to next stepCheck for required fields marked with asterisks (*)
Token configuration errorsVerify blockchain network selection and token parameters
Document upload failuresCheck file size and format requirements
Legal entity not appearingCreate a new legal entity or refresh the entity list
Date validation errorsEnsure end dates are after start dates and dates are in the future

Getting Help​

If you encounter any issues during the deal creation process:

  1. Navigate to the /support Support center by clicking on the "Support" link in the main navigation
  2. Select the appropriate category for your issue:
    • "Deal Creation" for general questions about creating deals
    • "Technical Support" for platform-related technical issues
    • "Compliance" for regulatory and compliance questions
  3. Provide specific details about your issue
  4. Submit your support request
  5. Support staff will respond through the platform's notification system

By following this guide, you'll be able to successfully create your first deal on the WhiteLabel Community Deals Platform, presenting a professional investment opportunity to potential investors.